Apple lit up Cupertino on 9 September 2025, unveiling a stunning new line-up across iPhones, AirPods, and Apple Watches. The event didn’t just deliver upgrades—it offered a bold vision for sleek design, cutting-edge performance, and wearable health smarts. Here’s what was announced:
iPhone 17
The iPhone 17 arrives with a 6.3-inch Super Retina XDR display featuring buttery-smooth 120 Hz ProMotion. Ceramic Shield 2 makes it tougher than ever, with dramatically improved scratch resistance.
Photography takes centre stage thanks to the new 48 MP Dual Fusion system, combining a main lens with 2× optical-quality Telephoto, plus a 48 MP Ultra Wide for sweeping landscapes and macro close-ups.
The front camera has also been supercharged: an 18 MP “Center Stage” lens that keeps you framed in selfies and calls, while offering ultra-stable 4K video. Dual Capture allows recording from both front and back cameras at once.
All of this runs on the A19 chip, with at least 256 GB of storage and faster charging—bringing pro-level power to the mainstream iPhone.
iPhone Air
Making headlines as the thinnest iPhone ever, the iPhone Air measures just 5.6 mm. Despite its svelte form, it doesn’t skimp on features: a 6.5-inch ProMotion display, titanium strength, and all-day battery life.
Under the hood sits the A19 Pro chip, paired with dedicated N1 and C1X chips for wireless performance. Its 48 MP Fusion cameras deliver professional results, while the eSIM-only design marks a bold step towards a SIM-free future.
The iPhone Air is as much a design statement as it is a powerhouse.
iPhone 17 Pro & Pro Max
The Pro range pushes things even further. Both models sport an aluminium unibody with integrated vapor-chamber cooling, delivering excellent thermal performance and longer battery life.
Photography enthusiasts will love the triple-48 MP Fusion system with a jaw-dropping 8× optical-quality zoom. Toughened glass with enhanced Ceramic Shield makes the Pro line the most durable iPhones yet.
These models are the true flagships for users who want no compromises.
AirPods Pro 3
The third generation AirPods Pro have arrived with the biggest leap in audio performance yet. Noise cancellation is more powerful than ever—able to block out up to twice as much sound compared to the previous version.
New foam-infused tips in five sizes ensure a snug, comfortable fit, while the IP57 rating brings improved water and sweat resistance. Battery life climbs to 8 hours with ANC switched on, and up to 10 hours in Hearing Aid mode.
For the first time, AirPods also pack a heart-rate sensor, enabling health insights when paired with the iPhone. Add in live translation features, and these buds are shaping up to be the smartest yet.
Apple Watch Series 11, SE 3 & Ultra 3
Apple’s latest watches bring fresh style and substance across the range.
Series 11 doubles scratch resistance, adds 5G, and introduces a sleeker “Liquid Glass” design.
Watch Ultra 3 is the ultimate adventure companion, featuring satellite connectivity, hypertension alerts, and up to 72 hours of battery life in low-power mode.
Watch SE 3 delivers many of the latest features in a more affordable package.
Whichever model you pick, all come with watchOS 26 and Apple’s strongest emphasis yet on health and durability.
What's Next
Pre-orders for the entire line-up begin this week, with availability rolling out from 19 September 2025. From the feather-thin iPhone Air to the feature-packed AirPods Pro 3 and next-gen Apple Watches, this autumn’s releases look set to dominate Christmas wish lists.
✨ In short: Apple’s autumn event wasn’t just another round of upgrades—it was a bold design statement, blending sleekness, smarts, and serious power.
